VLMS EXPRESS EXPLAINER

Motion Design
Written By Jordan Sheer

Taking cues from a limited set of brand assets, Up North Creative developed a stunning explainer video full of seamless transitions and brand graphics. This project also set the stage for a whole design language around iconography and infographics. With stylized interfaces and more abstract visual analogies, this project gave the new product a colorful launch.

Style frames created during pre-production.

Credits:
Design/Storyboard/Animation: Up North Creative
Creative Direction: Kevin Potts

Jordan Sheer
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