"DO YOU KNOW YOUR MUSIC?" BRANDING

Recording YouTube videos started as a fun little activity my son wanted to do. Three years later, after posting a new episode every single week, it had gained a few loyal subscribers. And it was time to upgrade the graphics. The concept was a fun 'record-brain' with a retro music label feel, to match the nostalgic 60s and 70s theme of most of the content. A logo, social media brand elements, and all the in-show graphic animations were created to launch the new brand.

We still post a new video every week and the subscribers have increased by over 570% since the rebrand.