NETSMART ICON LIBRARY

As Netsmart continued to expand its visual rebrand, it needed a custom icon set for use in presentations, web graphics, and other sales collateral. This 128-piece set was drawn in Illustrator from scratch with the following principles in mind:

• Clean, simplified shapes (implies/supports concepts rather than specific messages)

• Minimal details (provides scalability across all media and use cases)

• Use of white space as dominant color (lighter look when used in groups)

• Crisp corners and angled lines (technology feel that matches corporate gradient style)

• Balanced sharpness with curves (easily understandable, while maintaining proprietary style)

• Occasional use of shading (creates depth for added interest and readability)

• Expanded, but limited color palette (strong brand feel)

The entire set was produced in four variations: full-color, monochromatic, gray, and reversed white.